What assumptions are you making without even knowing it? Are those assumptions preventing you from seeing real solutions to your challenges? Critics claimed that TV shows like "16 and Pregnant” glorified teen pregnancy, but Big Data shows that their assumptions were wrong. Read more →
Recently I wrote about why it's essential for innovators to go by the motto "less is more" when they're promoting an idea. Turns out that "less is more" when deciding who to promote your idea to as well! The Journal of Consumer Research just published a fascinating article titled Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts. It's about how just thinking about giving gifts to more than one person negatively affects the gift-giver's ability to understand what the recipients really want. When you're promoting an idea, you need to think... Read more →
She was last Pharaoh of ancient Egypt. Brilliant and charismatic, she ruled over the great city of Alexandria and spoke 7 languages. And Cleopatra used a bold, stolen idea to convince Mark Antony that Egypt was a powerful ally. Read more →
Innovation doesn't have to be hard. Sometimes ideas with big impacts can result from simply looking at a challenge from an angle no one has ever considered before.
A 14-year old from Pennsylvania recently found a way to save the US government nearly $400 million dollars - simply by considering something most other people overlooked. Read more →
Why is it that we are so resistant to eating bugs? Is it because they're creepy-crawly? Or because we're sure they cannot possibly taste good? More likely, our resistance to eating bugs in Western cuisine is a symptom of our reluctance to try something new. Read more →
Limitations can quickly suck all the life out of an idea generation session—and soon they’re the only thing anyone can think about. They become the elephant in the room. But limitations can also help idea generation and lead to more ideas – if you use them the right way. Read more →