Advertising that isn't just hot air!

Just saw this fantastic, fresh advertising idea by Toys R Us at the Bad Banana Blog. Instead of plastering the beach with 2D advertisements, the toy giant turned an advertising column on a beach into an air pump!

I love this idea because not only is it something completely different, it's actually useful! When was the last time an advertisement directly made your life easier? I can't think of a single time.

And that's the brilliance! Now, instead of ignoring Toys R Us' advertising as just another distraction to quickly pull their kids away from, parents will notice it, spend time in front of it, and walk away happy to have seen the advertising.  And I'll bet the parents even tell other parents about it.

What a great way for Toys R Us to prove that it provides an experience above and beyond toy competitors like Walmart.

Comments

[Asgeir Hoem]

Brilliant! I haven't seen this one before. I've been collecting ads like this one for the past few weeks. There are so many great ones.

I noticed Serious Creativity in your sidebar. Have you read it yourself? I've been planning on buying it, since the other books I've read from De Bono has been excellent.

[Tara]

What a great idea. They have really provided something useful, that is more likely to be remembered by the consumer as the actual physical advertising.

[John's Ideas]

If you like clever adverts then here's a couple of good blogs:

http://www.frederiksamuel.com/blog/

http://billboardom.blogspot.com/

Thanks John. I do love clever adverts. I'll go check it out.