Lush is a handmade cosmetics company that specializes in using fresh ingredients to create exotic, fragrant soaps and other toiletries.
Their products, if I do say so myself, are fabulous and, according to Fast Company magazine, the company loves innovating and constantly challenges itself to change a full 1/3 of it's product line every year.
That means they need to create at least 100 totally new products in a 12 month period, and they do that by relying, in part, on significant input from their customers.
Yes, Lush is a company that gets innovation and how to create a customer base. They have stores in over 35 countries, over $100 million in annual revenue and sell over 60,000 Bath Bombs per day.
And I think that they're missing a great opportunity.
Last fall, many airlines around the world cracked down on the amounts of liquid that passengers can carry-on. This seriously inconveniences business travelers (especially women) who don't check luggage.
At the same time, Lush carries a huge line of solid products. Soap, shampoo, conditioner, deodorant, make-up removing face wash, body lotion, bath bomb and even hair dye.
There are tons of business travelers who are agonizing every day about whether to risk the delays of checked baggage, or attempt to stuff all their essentials into a tiny plastic baggy.
Many of them have never heard of Lush, but would probably be extremely grateful to learn about products that make business travel easier!
Lush should definitely consider going after this new and very desperate target market.
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