On the average day, most people are exposed to thousands of advertisements. Consequently, it takes a lot for an ad to stand out.
However, I do have to give hat tips to the three ads shown below. All three get attention by using the natural characteristics of their surroundings.
I love the freshness of seeing ads that very effectively use everyday objects. Ads are usually plastered everywhere, so it's a nice change to see a couple ads that create a visual that make me pause and to take a second look.
Unfortunately, I don't know where those ads come from, but if anyone can clarify, I'll happily update the post.
The first ad, which I found on the Mexican BriefBlog, plays off the very familiar image of Clark Kent tearing off his clothes to become Superman.
Next, two ads I found on Asgeir Hoem | Design and Creativity.
The grill one is just fun! I'd laugh and remember it.
The last ad really got my attention. What a simple way to depict smoking, while also associating it with the dirty fumes coming out of the bus.
Overall, a lot of creativity in those ads. Using the ad's environment to communicate a message is definitely a novel way to get noticed.
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