From Scotland, here's a video of a seagull named Sam who has something to teach those of us who want to be creative.
You're probably thinking... "Seagulls have nothing to do with innovation! This is crazy."
Hopefully, you're not thinking, "Great. Katie's finally lost it."
But it's true. Sam's video is definitely worth noticing. Why?
Because Sam the Seagull does three things that creative people should also be doing.
- Sam looks for fresh ways to achieve his objective. (Eating Chips*)
- Sam knows what could threaten his success and is always looking for an opening. (The shopkeeper isn't looking.)
- Once Sam sees that the way forward is clear, he doesn't hesitate. He waddles right in there and seizes the moment. (A bag of cheese Doritos.)
Yes, Sam is only a bag-of-chips-stealing-seagull, but he stands out because he doesn't just stand on the sidewalk hoping to be fed, he goes out there and makes it happen.
Enjoy the video below! It's pretty funny.
* Crisps for English readers.




Believe it or not, pigeons have been known to ride the London Underground many times!
http://www.route79.com/assets/images/pigeon.jpg
Posted by: John | October 24, 2007 at 02:17 PM
Too funny! But, the innovation-seagull connection has long been know. TRIZ Master Isak Bukhman regularly hands out copies of "Jonathan Living Seagull" to students.
Posted by: James Todhunter | October 25, 2007 at 08:38 AM
handled like a true champ, he flies away when questioned about his actions. the moral of the story: figure out what you need, how to get it, and then execute. although paying for it first would help. ha.
Posted by: erin | October 25, 2007 at 12:07 PM
Too funny! Thanks for sharing.
Posted by: Rebecca Thorman | November 01, 2007 at 08:34 AM