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Lee

Like water in rivers, thinking processes tend to follow the easiest lanes - those we already know from the past. In SIT we try to walk people through the "path of most resistance". The basic assumption is that walking in the expected, well known lanes, usually leads to ordinary results. Ordinary results are not necessarily bad results, but if we want to innovate and to surprise our customers and competitors, we need to step out of our "convenience zone".

Iain Hamp

Most people want to grow. Most people resist change. But, by definition, growth cannot happen without change - growth IS change!

Andy Didyk

I find that the creativity and level of one's thinking tends to be inversely related to the amount of personal risk tied to the idea that one is supposed to be coming up with.

In other works, in your purchasing a car, jeans, or whatever, you're making an investment of your hard earned money. What's the point in expending it on the unknown, at risk to self, when you're already happy with the known quantity?

In the same way, it's easy to come up with crazy ideas and new ways of thinking when it's someone else's money, career, or reputation on the line. It's just how we're wired. That's why the best work environments, such as Google, recognize failure as just another path to learning.

Vicki Baker

I agree it is a risk vs. reward process that we've figured out works best for us when making decisions. I also think there is a time issue to it. Imagine if every time you went to buy something or take an action, you approached it as if it were the first time you'd done this. You'd have to weigh the pros and cons, analyze outcomes, shop around, etc. and that takes more time.

I saw a news video in the early 1990s about Russians that came to the US and visited a grocery store. They were overwhelmed at the choices we had, and exhausted by the time they got to the checkout. In the cereal aisle, they seemed confused and annoyed - why so many? how do you know what to get? I remembered that because it seemed to convey that "freedom" isn't easy if you don't have the background or an established base of information. That works whether you apply it to cereal purchases or even to democracy, and might explain why some societies find it easier to live by religious rules or in a system where power or "might" picks the leader. It reduces the choices available.

See, you thought you were in a rut, always picking the same car. You are really doing it to so you have time in your life to make all the choices we make living with all this freedom! (I think I've gone a bit mad during this election!)

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