« Ratchet has come home! | Main | Why Ford deserves to fail. »


Bobbi Jo Woods

Hi Katie

Just found your blog via the recent Problogger "140 characters or less" challenge. I thought that was a cool idea to get folks like me to discover some new blogs.

Anyway, I started reading yours and I like it :) Love reading the story about the dog, too! I don't watch TV much so I didn't even know about the story until I read about it here.

Keep up the good work. I like your ideas and will follow getfreshminds often. Since I'm a web designer/developer for small businesses, I get stuck now and then. I'm sure your blog will help inspire me :)

PS - Are you in the Twin Cities? I am, too!

Drew Boyd

Katie, this is a simple yet powerful observation. Many companies struggle with this issue. Thanks for sharing.

I decided to post about it at: http://www.innovationinpractice.com/innovation_in_practice/2008/10/lazy-innovation.html

David Terry

I don't think you can truly lay all of the blame on companies. After all, we as consumers have become accustomed to comparison shopping. The product that provides more bang for the buck tends to win. That's why we pay so much attention to spec sheets. Can you just imagine the bullet item "we left out all of the non-essentials"? Who would buy it?

I think Apple has the right idea (and I'm a PC!). They leave out the kitchen sink and somehow manage to market the thing as sexy!

But I think you're right. Now how to sell other companies on it.

The comments to this entry are closed.

  • Katie Konrath loves fresh ideas.

    She's worked with leading innovation company Ideas To Go and creativity guru Edward de Bono, studied at the TRIZ Institute in St Petersburg and earned a Masters degree in innovation from the Institute of Thinking in Malta. LEARN MORE

    Today, Katie helps companies connect with their consumers at TopRank Online Marketing.

    If you are interested in having Katie speak at your event, click here to learn about her speaking topics

    Contact Katie here.

Become a Fan