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Hey! I recognized those deserts! Applebees. Right?
I used to be an assistant kitchen manager for one in big rapids, Michigan.

Oh yeah, I agree.

Side note, I'm highly interested in creativity.
I see you have a couple of books on your site. Any other suggestions you might have, please share.
Thanks in advance, Cedric


I actually don't like Applebees at all, but I love the marketing insight behind shot glass sized deserts.

This is a great example of a large company willing to try new things to further their success.


I like shot glass desserts when I'm watching my weight. I find sugar substitutes a little nauseating.

Drew Boyd

Hi Katie. This is a great example of the DIVISION tool within the SIT method. There are three versions of division, and this one is called "preserving" division, where the new invention preserves the characteristics of the original. It is a bit like six-packs of soda or beer. The marketing advantages of this are quite clear as you point out.

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