Pow! Right Between the Eyes! is a book about surprises. Not surprisingly, the first time I heard about this book, I was surprised. That's because the author, Andy Nulman, was giving away 200 copies of his book to bloggers - and all we needed to do to get one was write on our blogs that we wanted one.
So, being a bibliophile... I totally did! (Who can resist a free book? Can you?)
Commoditization--what I see as the cancer of the 21st century commerce--has fueled ferocious price competition, leading to lower prices, margins and profits for businesses. With price as the only real differentiator; producers are left with a challenge: They must find a way to stand out in the crowd.
And I think Andy is right when he says that surprise is the way to do that.
After all, when you go to an electronics store, what catches your eye... the dozens of marginally-better computers? Or is it something out of the ordinary, like the iPhone or the Wii or the tiny netbooks that make frequent travelers drool.
And now for the fun part...