I'm very much in favor of adopting animals. My last two cats were rescues, and they were/are wonderful pets. And in a couple months, I'm hoping to begin fostering shelter cats while they wait to be adopted.
But, there's only so much adopting a single person can do if they don't want to get the dreaded label "cat lady"! (And the dating challenges that result!) So it's nice to see other ways that I can help.
Take this creative “Stamps to the Rescue” campaign between the USPS and Ellen DeGeneres' Halo Pet Foods. The Post Office is launching a commemorative stamp collection that features happily-adopted pets. At the same time, Halo Pet Foods is launching a drive to donate 1 million meals to shelters around the US - with easy activities that fans can do to donate a meal.
It's a good idea because it's quick and easy for people to do, gets attention for pets needing home, and provides multiple incentives to get involved. Kudos to USPS and Halo for the idea!
How they could have taken it to the next level:
Instead of featuring 10 happily-adopted pets on the stamps... the USPS's stamps could show adoptable pets that are still waiting for their forever home and provide a link on both the USPS and Halo websites to a website to adopt the postage stars.
Then, they could do a follow-up campaign a few months later showing the postage stars in their new homes. Food for thought for next time...!