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Comments

Ed

Very interesting. People always assume that buyers will want the latest technology but in the case of the baker, traditional is best.

George Levy

Love this post. My wife and I lived in San Francisco for over a year while I was on a consulting gig and I loved going to the Boudin Bakery.

There is something magical about that place and being able to step out of the 21st century to enjoy a piece their delicious bread.

I had never heard the story of the horsedrawn carts and as I read it, my 21st century mind was rolling around in my head other different reasons such as "the customers would find the automobile non-authentic" (then again, "non-authentic as compared to what?"), the automobile requires special training of the delivery boys (and a driver's license? Did they even have those back then?) - anyway, this was a lot of fun and very insightful.

Thank you for writing and publishing it!

Ray Ban Aviator

Thank you for sharing * * * * *
I was very lucky to see you in the paper.

Value Homes

Yes I do agree that San Francisco is one of the most innovative places on earth...It is very beautiful and nice place..I like this blog very much..

Shaleen Shah

The horse vs automobile got me thinking of something a person told me, that no amount of marketing can really help you if nobody wants what you're selling in the first place. We're all in the race against time in coming up with new products but in doing so, we might just miss doing our market research. Thanks for sharing this story..

Mike

This post got me thinking. I believe one of the main reasons new products fail is because they are never pursued. How many people have come up with a potentially good idea, only to lack the drive, conviction or courage to pursue development?

Val

I do agree that San Francisco is one of the most innovative places on earth..There is something magical about that place and being able to step out of the 21st century to enjoy a piece their delicious bread.

Mike|Online Marketing

On the idea of following through on innovation, I see so many people lose energy and belief on their ideas. I saw a quote recently from a young female professional golfer (she actually had a Tat on her shoulder with the quote) "Only we can dictate when the story of our life is over." n my world, internet marketing, it is easy to give up on your ideas and innovations.

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