Get Fresh Minds

Steal ideas like Cleopatra

She was last Pharaoh of ancient Egypt. Brilliant and charismatic, she ruled over the great city of Alexandria and spoke 7 languages. And Cleopatra used a bold, stolen idea to convince Mark Antony that Egypt was a powerful ally. Read more →

Creative juice - Right from the source.

Many people believe that creativity is an innate characteristic. You're either born with it, or you're not - it's not something that can be developed. Whether you believe that or not, there's a place in South West England where creativity sprouts right from the ground. Check out this fun tongue-in-cheek video about how they export creative juice to the rest of the world. Read more →

The Big Data ‘Opportunity Area’ for Innovation

85% of executives report they’re investing in Big Data initiatives to gain new insights about their customers. But a recent survey revealed just 23% of IT and business leaders at large organizations think their Big Data projects have been a success. What’s going on? And how can Big Data help companies innovate? Read more →

Add a box to be more creative.

Many people believe the best way to be creative is to "break out of the box". But what if that's not the right approach? What if people come up with creative ideas not by escaping from restrictions... but from adding them? Read more →

What keeps you from innovating?

Think about it - how much time have you wasted this week? What thinking could you have been doing instead? What problems could you have solved? What's sucking up your time and distracting you from making amazing things happen? What's keeping you from innovating? Read more →

Why #Eastwooding has no place in idea generation.

Has your team ever gathered to generate ideas and left your consumer out? When you're creating a new product or service that is designed to fulfill the unmet needs of your consumers, they should have an actual seat at the table—not an imaginary one. Read more →