|"Hey Fish! You look friendly... I wonder what you could be!"|
This past weekend, while trying out snorkeling equipment for my exciting new hobby of underwater hockey (more on that later), I ran across a product that was a fantastic example of a simple solution to an unmet need.
If you've ever been birdwatching, you've probably taken along a little book so you can identify the birds you see and learn about them. That's a big part of the fun.
But, unsurprisingly, that's not so easy to do that when you're snorkeling! Aside from having no pockets to stash your book, there's also a slight risk that your book might get wet.
So, what is a curious fish observer to do? Take pictures of all the fish you see and hope you'll find time to research them later? Go swimming for shore every time you see something new and try to flip through your books without soaking them? Take your iPhone underwater and hope you can (1) get a signal off the coast and (2) operate the phone through a waterproof case? All those sound like a lot of work... and because those are so difficult, most people wouldn't even try. They'd just accept that they'd probably never know what fish they were seeing.
Or - you could just bring along a Fish-Flip - a wearable & weatherproof book filled with beautiful large pictures of fish!
When I saw those little booklets, it immediately clicked in my head that it was a simple solution to an unmet need many snorkelers didn't even know they had. Those are the kind of ideas I absolutely love.
Plus, I love the story of how the idea came from a frustrated snorkler who decided to find a solution to a problem that was vexing her. Fresh thinking all the way!