Many people believe the best way to be creative is to "break out of the box".
But what if that's not the right approach? What if people come up with creative ideas not by escaping from restrictions... but from adding them? Read more →
Got a hot new product hitting the market? Are you looking to convince your consumers that it’s the perfect solution to their unmet needs? Learn why research shows that how much you say about your new product might matter just as much as what you say about it. Read more →
Think about it - how much time have you wasted this week? What thinking could you have been doing instead? What problems could you have solved? What's sucking up your time and distracting you from making amazing things happen? What's keeping you from innovating? Read more →
If anyone asked me if there was a bet I could not lose, it would be this: all of you out there have amazing business ideas bouncing around your head. But there's only one way to get someone to support you in making your ideas a reality... Read more →
Has your team ever gathered to generate ideas and left your consumer out? When you're creating a new product or service that is designed to fulfill the unmet needs of your consumers, they should have an actual seat at the table—not an imaginary one. Read more →
In the world of innovation, shocking upsets lurk on every successful product’s horizon. An amazing product like the iPhone will take over the market. Challengers quickly rise and are just as quickly vanquished. Like Michael Phelps in 2008, the new product seems unstoppable - until suddenly, shockingly, it's not. Read more →